The customer your product has to be ready for.
I've spent 25 years setting commercial strategy for media technology vendors. For the last two I've been running my own businesses on AI agents.
About
Track record
Commercial and go-to-market strategy for broadcast and media technology vendors, and the revenue systems behind it. At Wowza, Conviva and Optable that meant building new routes to market from strategy to first revenue, worth over ten million dollars between them.
Before that, twenty years running live broadcast and media systems. The kind where a fault shows up on television in front of everyone.
The other side
For the last two years I've been building. I run my own businesses on AI agents: an online shop operated from a chat channel on my phone, on the same kind of tools a vendor's product has to work with.
My agents find, build with and run other vendors' products, and I watch what happens when a product isn't ready. That's what showed me the position. When I say agent-ready, I mean it from the inside.
Being straight
I don't have a broadcast vendor case for this yet. The first ones will come from the vendors I'm talking to at IBC, and I'll say which is which.
What I do: commercial strategy for vendors, specifically whether the business is ready for AI agents to find, buy and run the product, across go-to-market, operations, product and routes to market. There's a four-week readiness check that puts a score on it. The rest follows the findings.
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